Search, Shopping and Performance Max campaigns engineered around ROAS — with your Merchant Center feed, conversion tracking and creative testing handled properly.
7
Google Ads certifications
12+
Years running paid media
100%
Job Success on Upwork
You're spending more each month but revenue isn't keeping pace — usually a tracking, feed or structure problem.
PMax is eating budget without clear attribution or control over which products and queries it favours.
New store or a growth push where you need the account built right the first time, not rebuilt later.
Structure, settings, wasted spend, competitor gaps and quick wins, delivered as a prioritized action list.
Product titles, attributes, images and feed rules fixed — the single biggest lever on Shopping performance.
Intent-tiered campaign structures with proper negatives, bidding strategy and budget allocation.
Server-side-aware tracking for purchases, add-to-cart and lead events so decisions are based on real data.
RSA copy, asset groups and landing/PDP alignment tested against revenue per click, not CTR vanity.
A monthly read on contribution, blended ROAS and next actions — not a screenshot dump.
STEP 01
Find the leaks: tracking, feed, structure and spend.
STEP 02
Get conversion data trustworthy before scaling anything.
STEP 03
Optimize the feed, then launch intent-tiered campaigns.
STEP 04
Test creative, offers and bids against revenue per click.
Google-certified across Search, Shopping, Performance Max, Creative, Measurement and Campaign Manager 360 — and 12+ years running paid media, including multi-year Google and Meta management for a US marketing agency.
Most stores see meaningful data above roughly $3,000/month in ad spend. Below that, I'd usually recommend a one-off audit and a tight, high-intent search build instead of a full retainer.
Yes — Google, Meta, YouTube and Reddit. Shopify brands often do best with coordinated Google Shopping and Meta prospecting rather than one channel alone.
Shopping and branded search usually stabilize in 2–4 weeks once tracking and feed issues are fixed. Performance Max and prospecting need 4–8 weeks to exit the learning phase.
Yes. A standalone audit covers structure, tracking, feed quality, wasted spend and quick wins — a prioritized list you can action yourself or hand back to me.
Both. Retainers suit ongoing management and testing; fixed-scope projects suit audits, feed overhauls and tracking rebuilds.
Send me your account and I'll show you exactly where the money is leaking.