12+ yrs · Global clients · 100% JSS

I don't just run ads.
I engineer growth.

Performance marketing & automation specialist for Shopify & SaaS — paid acquisition, SEO, and AI-driven growth systems.

I'm a

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Roshan Polekar — Performance Marketing & AI Automation Specialist
100% Job Success
5.0 ★ Client Rating
01 · Services

What I Do

Four ways I plug into your team — from full-funnel paid media to the custom AI systems behind it.

Paid Acquisition

Google Ads, Meta, YouTube & Reddit — full-funnel campaign strategy, creative testing, and Performance Max built around ROAS, not reach.

7 Google Ads certifications

SEO & Content Strategy

Technical SEO, keyword strategy, and content programs that compound — from crawlability to content-team leadership.

Global rank 100k → 14k

Automation & Analytics

GA4, CRM pipelines, onboarding funnels and retention systems — lifecycle engineering that turns trials into revenue.

5x customer retention lift

AI Systems & Tooling

Custom Python + LLM automation for your workflows — lead-gen agents, data pipelines, and internal tools that delete manual work.

10+ tools shipped in 2026

02 · Experience

12+ Years of Impact

From independent consulting to enterprise-scale growth. A career spanning US, EU, and APAC markets.

2012 - Present 100% JSS 13-Year Tenure

Global Performance Consultant

Upwork

All client engagements NDA-protected. Upwork profile, JSS score, and references available upon request.

$100k+

Revenue Earned

5.0/5.0

Client Rating

50+

Projects

Selected Engagement Highlights:

  • Multi-year e-commerce, Meta & Google Ads management for US-based marketing agency (2014–2018)
  • AI-powered product localization — built Python pipeline to translate 30,000 SKUs, reducing manual effort by ~90%
  • SaaS growth marketing coaching — delivered 1:1 full-funnel curriculum enabling founder self-sufficiency
  • Technical CRO & AOV optimization for e-learning platform with conditional discount logic
April 2022 - Present Freelance / Remote

PPC and Content Specialist

Kerika LLC | Issaquah, WA

  • Expanded website visibility by 25% by orchestrating SEO-optimized technical content and refining keyword strategies
  • Augmented audience engagement by 30% through multi-platform paid media across Google Search, YouTube, Reddit, Twitter, and Bing
  • Collaborated with cross-functional global teams to deliver high-impact marketing assets, transitioning a targeted assignment into a full-funnel marketing takeover
March 2020 - March 2022 SaaS

Digital Marketing Manager

Identixweb Limited | Shopify App Development

500%

User Base Growth

100k → 14k

Global Domain Ranking

  • Multiplied customer retention 5x by designing automated onboarding funnels and leveraging GA4 to refine acquisition strategies
  • Orchestrated a multidisciplinary team and established co-marketing partnerships with 20+ global companies
Nov 2018 - Mar 2020 Dubai Employee of the Month

Engagement Ambassador

iResponze

  • Managed online presence and review responses for global hotel chains, enhancing brand reputation and guest loyalty
  • Honored as "Employee of the Month" (August 2019) for consistently exceeding performance benchmarks
  • Spearheaded team mentorship initiatives, boosting productivity by training junior teams in high-volume response workflows
Jan 2012 - Dec 2012 BPO

BPO Executive

TransForm Solutions | Surat, India

  • Secured new business revenue by delivering over 70 tailored sample works based on client-specific needs
  • Improved operational efficiency through comprehensive virtual assistance and administrative support
03 · Case Studies

Case Studies

The strategy, execution, and measurable outcomes behind the numbers.

CASE STUDY SHOPIFY SaaS 2020 – 2022

Architecting 500% User Growth for Identixweb

How I scaled a Shopify-based SaaS from a niche player to a recognized technical leader — driving exponential acquisition, 5x retention, and global domain authority.

500%

User Growth

14k

Global Ranking

5x

Retention

20+

Partnerships

Read Full Case Study
04 · Upwork

12+ Years on Upwork

From data entry in 2012 to AI automation in 2025. A journey of continuous growth and 5-star client relationships.

Select client names withheld under NDA. Details available upon request.

Hire Me on Upwork

50+

Projects Completed

5.0

Avg Client Rating

2012

Started Freelancing

100%

Job Success

Skill Evolution

Phase 01

2012—2014

Data Entry & Research

Phase 02

2014—2018

Lead Generation

Phase 03

2018—2022

Digital Marketing

Phase 04

2022—Present

AI & Automation

Client Testimonials

"Very eager to do a good job, very easy to collaborate with. His command of English is excellent. Really cares about delivering high quality product."

— Kerika LLC, USA

"If you are looking for someone who does what he says he will do, and does it quickly and efficiently, Roshan is very worthwhile to hire."

— Market Research Client

"Great freelancer who does excellent work in a timely manner. We're glad to have him on our team. Highly recommended!"

— Education Company, USA

"Roshan is a great and reliable data miner who is very responsive to all the requirements and expectations that were set."

— PR Agency Client

05 · Analytics

Real-Time Product Analytics

Live metrics from my deployed Chrome Extensions. Data-driven development in action.

+12%

443

Total Active Users

Live

1.2M+

Data Points Processed

Avg

25%

User Retention

Global

12+

Countries Reached

User Growth Trajectory

Powered by GA4 & Firebase
06 · Projects

Software Portfolio

Chrome Extensions built with JavaScript, DOM manipulation, and a passion for solving real problems.

Easy Copy Paste Text
5.0

Easy Copy Paste Text

Productivity utility solving clipboard friction. Store, organize, and instantly paste your frequently used text snippets.

108 Users (30d)
Install
LinkedIn Text Formatting
4.0

LinkedIn Text Formatting Assistant

DOM-manipulation tool that enhances social selling with bold, italic, and special formatting options.

13 Users (30d)
Install
AICV AI-Powered

AICV - Instant Tailored Resume Builder

AI-integrated content parser that generates tailored CV content from JSON data for job seekers.

103 Users (30d)
Install
Dialog Volume Booster Audio

Dialog Volume Booster

Audio processing utility for browser media. Boost dialog clarity and overall volume on any webpage.

10 Users (30d)
Install
Web Game

Goti - The Marble Game

Physics-based marble game built for Reddit Hackathon. Test your dexterity and precision.

Daily Challenges
Play Now
07 · AI Lab

AI & Automation Lab

Selected internal tools, AI agents, and platforms built this year — the same automation engineering I apply to marketing problems.

AI Automation

AI Vision Scraper

Universal AI-powered scraping system — screenshots any page, Gemini vision architects the extraction plan, then auto-pagination and batch extraction export straight to CSV. Includes an MCP server that structures Google Maps listings for lead generation.

Gemini Vision + MCP
AI Agents

Agentic Lead Generation Engine

LangGraph-orchestrated outreach pipeline: parallel agents audit a prospect's website, ad presence, and search demand, then an LLM strategist compiles the audit report, a redesigned homepage mockup, and a tailored proposal — deployed on a live client engagement.

Live Client Engagement
Content AI

Script-to-Video Automation

Remotion-based pipeline that turns a plain-text script into a finished MP4 — per-segment TTS, Gemini image generation with character consistency, real audio-timing analysis, and animated scene rendering. Zero manual editing.

script.txt → final.mp4
SaaS Platform

Professional Bill — AI Invoicing SaaS

Full-stack invoicing and bookkeeping platform: AI bill parsing, double-entry ledger schema, inventory and CRM modules, multi-language support, and PDF export. Built on Next.js, Supabase, and Gemini.

Full-Stack SaaS
Client Project

Trading Backtest Visualizer Suite

Custom analytics suite built for a trading-education client: multi-timeframe charting workbench with pixel-accurate Pine Script indicator parity (HalfTrend, Hull Suite, PP SuperTrend), an automated rulebook audit engine that simulates and scores every historical trade, and live analytics dashboards — a Streamlit cloud deployment plus a React/TradingView analytics UI.

Python Streamlit React TradingView Charts pandas
Client Engagement
08 · Credentials

Credentials & Expertise

Google-certified expertise across the full data and marketing stack.

Google Advanced Data Analytics

Professional Certificate via Coursera

Completed
Python Regression Analysis Machine Learning Capstone

AWS Generative AI

LLM Specialist

Building AI-powered automation solutions with large language models.

Google Analytics Certification

Jan 2026

GA4 configuration, data analysis, and conversion tracking.

Google Ads Search Certification

Jan 2026

Search campaign optimization and keyword strategy.

Google Ads Display Certification

Jan 2026

Display network targeting and creative optimization.

AI-Powered Shopping Ads

Jan 2026

Smart Shopping campaigns and Performance Max.

Campaign Manager 360

Jan 2026

Enterprise ad serving and cross-channel measurement.

Google Ads Creative

Jan 2026

Responsive ads, video creative, and asset optimization.

Google Ads Measurement

Jan 2026

Conversion tracking, attribution modeling, and analytics integration.

AI-Powered Performance Ads

Jan 2026

Performance Max and AI-driven bidding strategies.
09 · FAQ

Working With Me

The questions prospects ask before we start.

What kinds of businesses do you work with?

Mostly Shopify and e-commerce brands, SaaS companies, and marketing agencies. I work remotely with clients across the US, EU, and APAC markets — from early-stage founders to established teams.

What services do you offer?

Paid acquisition (Google Ads, Meta, YouTube, Reddit), SEO and content strategy, marketing automation and analytics (GA4, CRM, funnels), and custom AI/Python automation systems built around your specific workflows.

How do engagements and pricing work?

Flexible by scope — one-off audits, fixed-scope projects, or ongoing monthly retainers. Most relationships start with a short discovery call or a small pilot project so we can prove fit before committing.

Do you sign NDAs?

Yes — a large share of my client work is NDA-protected. I can share references, my Upwork profile (100% Job Success), and anonymized case studies on request.

Can you build custom AI automation for my team?

Yes. I build production-grade internal tools — lead-generation agents, data pipelines, scrapers, and reporting dashboards in Python and JavaScript. The AI Lab section shows a selection.

10 · Contact

Ready to Engineer Your Growth?

Whether you need data-driven marketing, custom automation, or technical strategy — let's talk.

rosh.polekar@gmail.com Connect on LinkedIn