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Service · Shopify SEO

Shopify SEO Consultant

Shopify SEO that targets orders, not just rankings — collections that capture demand, product pages that convert, and a technical foundation that lets Google crawl the store properly.

Request a Shopify SEO audit See the Shopify case study

14k

Global rank, from 100k

500%

User growth in Shopify SaaS

12+

Years of SEO practice

Shopify SEO consultant — make Shopify search sell for you. 500% user growth, global rank 14k.

Remote-first, Shopify-experienced

Shopify ecosystem

I owned the SEO program for a Shopify-based SaaS — themes, apps, collections and the Shopify buying journey are familiar territory.

Your hours

Overlap with US Eastern and Pacific hours — calls and same-day replies, not overnight waits.

You own the plan

A documented audit and roadmap, not a black-box retainer. Your team can execute any part of it.

Simple, safe hiring

Contract and pay in USD through Upwork (100% Job Success), or direct with an NDA.

Who this is for

Shopify stores doing $30k+/month

You have products that sell, but organic traffic is flat and the collection pages are not pulling their weight.

DTC brands with large catalogues

Hundreds or thousands of SKUs, faceted navigation and duplicate URLs that quietly waste crawl budget.

Shopify app & SaaS companies

You sell to merchants and need comparison, integration and use-case pages that rank in a crowded ecosystem.

Why Shopify SEO is different

A generic SEO checklist misses the parts of Shopify that decide whether collections and products can rank. Read the 17-point Shopify SEO checklist for the full order of operations.

Collection & facet architecture

Collection pages often become the money pages. They need clean URLs, unique copy, sensible filters and internal links from the blog.

Product pages that rank and convert

Thin manufacturer copy and missing attributes cap both rankings and conversion. The fix is content plus structured data, not keyword stuffing.

Duplicate URLs & canonical logic

Variants, filters, pagination, search pages and app-generated URLs can create thousands of indexable duplicates. They need to be controlled.

Theme speed & app bloat

Every app adds scripts. I identify what is blocking Core Web Vitals and what can be removed or deferred without breaking the store.

Content that supports commerce

Buying guides and comparisons should link to the collections and products they support — not live in a content silo.

Measurement after the fix

GA4 and Search Console checked against non-brand queries, collection impressions and revenue — not a rankings screenshot.

Generic SEO	Shopify SEO
Optimise the blog	Optimise collections and products first
One page per keyword	Manage variants, filters and pagination
Content is the main lever	Theme, apps and indexation matter too
Report traffic	Report non-brand revenue pages

The first 90 days

STEP 01

Audit

Crawl the store, check indexation, duplicates, collection coverage and theme/app performance.

STEP 02

Fix

Resolve the technical blockers and build a clean collection-to-product internal link structure.

STEP 03

Optimise

Rewrite priority collections and products, add schema and ship the first supporting content.

STEP 04

Measure

Track non-brand impressions, collection rankings and revenue, then reprioritise the next 90 days.

The proof: 500% user growth in the Shopify ecosystem

As Digital Marketing Manager for Identixweb, a Shopify app-development SaaS, I owned the SEO program end-to-end: technical frameworks, a multidisciplinary content team, and predictive ROI modelling for keyword prioritisation. Global domain ranking improved from beyond 100k to 14k in 24 months, alongside 500% user growth and 5x retention.

Read the full case study Google Ads for Shopify Klaviyo retention

Questions

What does a Shopify SEO consultant do?

A Shopify SEO consultant fixes the technical and content issues that stop collections and product pages from ranking: indexation, duplicate URLs, faceted navigation, thin product copy, internal linking, schema, theme speed and app bloat. Then they connect that work to revenue, not just traffic.

How much does Shopify SEO cost?

Most engagements start with a fixed-scope audit, then move to a monthly retainer for implementation. The fee depends on catalogue size, theme and app stack, target markets and how much content work is needed. You get a written scope before work begins.

How long does Shopify SEO take?

Technical fixes and existing collection improvements can move impressions within weeks. New content and authority usually compound over 3-6 months. In one Shopify SaaS engagement, global domain ranking improved from beyond 100k to 14k over 24 months.

Do you write the product and collection content?

I can write and edit it, or provide briefs for your team. Either way, the work is prioritised by commercial value: money collections and product pages first, supporting content second.

Do you work with Shopify app and SaaS companies?

Yes. I've owned the SEO program for a Shopify-based SaaS, so I understand both the Shopify ecosystem and the B2B SaaS buying journey. For pure B2B SaaS, the dedicated SaaS SEO page may be a better fit.

What access do you need to start?

Shopify staff or collaborator access, Google Search Console, GA4, and a list of priority collections and products. If you use an SEO app or a custom theme, access to the relevant settings helps. Setup is usually done in one short call.