Google Ads, Shopping, Performance Max and YouTube — managed around revenue per click, by a Google-certified consultant. No junior handoffs, no vanity dashboards.
7
Google Ads certifications
12+
Years running paid media
100%
Job Success on Upwork
Multi-year Google and Meta management for a US marketing agency, plus a Washington-state SaaS — 12+ years with US companies.
Overlap with US Eastern and Pacific hours — budget changes and answers when you need them.
Seven current Google certifications — Search, Shopping, PMax, Creative, Measurement, Campaign Manager 360 and GA.
Contract and pay in USD through Upwork (100% Job Success), or direct with an NDA.
Intent-tiered campaign structures, aggressive negative discipline and feed quality that wins auctions profitably.
Controlled PMax — proper asset groups, exclusions and baselines so the black box reports honestly.
Demand creation with creative tested on hook rate and conversion, not view counts.
Prospecting and retargeting structures coordinated with your Google capture — not competing with it.
Community-first placements for niche products — an underpriced channel most competitors ignore.
Feed optimization and Merchant Center health — the unglamorous work that decides Shopping profitability.
GA4 and Google Ads conversion setup verified against actual orders before any scaling decisions.
Search-term pruning, bid and budget adjustments, creative rotations — on a schedule, not when someone remembers.
Ad promises matched to landing pages — because the click isn't the conversion.
Monthly read on revenue, blended ROAS and next actions — written for owners, not for agencies.
STEP 01
Find the leaks — tracking, feed, structure, wasted spend.
STEP 02
Trustworthy conversion data before scaling anything.
STEP 03
Intent-tiered campaigns with proper negatives and bids.
STEP 04
Creative, offers and budgets tested against revenue per click.
Depends on spend and scope — flat monthly retainers for management, fixed-price for audits and rebuilds. Freelance pricing is typically well below agency rates since there's no account-management layer.
Google Ads (Search, Shopping, Performance Max), YouTube, Meta, and Reddit Ads for niche audiences.
Roughly $3,000/month in spend for meaningful data. Below that, I'd recommend an audit plus a tight high-intent build rather than a retainer.
Consulting: I set strategy, structure and review cycles while your team executes. Full management: I run everything. Many clients start with consulting and graduate up.
Search and Shopping stabilize in 2–4 weeks once tracking is trustworthy. Performance Max and prospecting need 4–8 weeks to exit learning and show reliable ROAS.
Send me the account — I'll show you exactly where the money leaks.