12+ Years Global Experience

I Don't Just Run Ads.
I Engineer Growth.

Specialist in Scaling Shopify & SaaS Companies Through Paid Acquisition and Automation

12 Years of Global Performance Marketing meets Python, SQL, and AI Automation.

I'm a

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Roshan Polekar
100% Job Success
5.0 ★ Client Rating
Global Track Record

12+ Years of Impact

From independent consulting to enterprise-scale growth. A career spanning US, EU, and APAC markets.

2012 - Present 100% JSS 13-Year Tenure

Global Performance Consultant

Upwork

All client engagements NDA-protected. Upwork profile, JSS score, and references available upon request.

$100k+

Revenue Earned

5.0/5.0

Client Rating

50+

Projects

Selected Engagement Highlights:

  • Multi-year e-commerce, Meta & Google Ads management for US-based marketing agency (2014–2018)
  • AI-powered product localization — built Python pipeline to translate 30,000 SKUs, reducing manual effort by ~90%
  • SaaS growth marketing coaching — delivered 1:1 full-funnel curriculum enabling founder self-sufficiency
  • Technical CRO & AOV optimization for e-learning platform with conditional discount logic
April 2022 - Present Freelance / Remote

PPC and Content Specialist

Kerika LLC | Issaquah, WA

  • Expanded website visibility by 25% by orchestrating SEO-optimized technical content and refining keyword strategies
  • Augmented audience engagement by 30% through multi-platform paid media across Google Search, YouTube, Reddit, Twitter, and Bing
  • Collaborated with cross-functional global teams to deliver high-impact marketing assets, transitioning a targeted assignment into a full-funnel marketing takeover
March 2020 - March 2022 SaaS

Digital Marketing Manager

Identixweb Limited | Shopify App Development

500%

User Base Growth

100k → 14k

Global Domain Ranking

  • Multiplied customer retention 5x by designing automated onboarding funnels and leveraging GA4 to refine acquisition strategies
  • Orchestrated a multidisciplinary team and established co-marketing partnerships with 20+ global companies
Nov 2018 - Mar 2020 Dubai Employee of the Month

Engagement Ambassador

iResponze

  • Managed online presence and review responses for global hotel chains, enhancing brand reputation and guest loyalty
  • Honored as "Employee of the Month" (August 2019) for consistently exceeding performance benchmarks
  • Spearheaded team mentorship initiatives, boosting productivity by training junior teams in high-volume response workflows
Jan 2012 - Dec 2012 BPO

BPO Executive

TransForm Solutions | Surat, India

  • Secured new business revenue by delivering over 70 tailored sample works based on client-specific needs
  • Improved operational efficiency through comprehensive virtual assistance and administrative support
Deep Dives

Case Studies

The strategy, execution, and measurable outcomes behind the numbers.

CASE STUDY SHOPIFY SaaS 2020 – 2022

Architecting 500% User Growth for Identixweb

How I scaled a Shopify-based SaaS from a niche player to a recognized technical leader — driving exponential acquisition, 5x retention, and global domain authority.

500%

User Growth

14k

Global Ranking

5x

Retention

20+

Partnerships

Read Full Case Study
Freelance Track Record

12+ Years on Upwork

From data entry in 2012 to AI automation in 2025. A journey of continuous growth and 5-star client relationships.

Select client names withheld under NDA. Details available upon request.

Hire Me on Upwork

50+

Projects Completed

5.0

Avg Client Rating

2012

Started Freelancing

100%

Job Success

Skill Evolution

📊

2012-2014

Data Entry & Research

🎯

2014-2018

Lead Generation

📈

2018-2022

Digital Marketing

🤖

2022-Present

AI & Automation

Client Testimonials

"Very eager to do a good job, very easy to collaborate with. His command of English is excellent. Really cares about delivering high quality product."

— Kerika LLC, USA

"If you are looking for someone who does what he says he will do, and does it quickly and efficiently, Roshan is very worthwhile to hire."

— Market Research Client

"Great freelancer who does excellent work in a timely manner. We're glad to have him on our team. Highly recommended!"

— Education Company, USA

"Roshan is a great and reliable data miner who is very responsive to all the requirements and expectations that were set."

— PR Agency Client

The Data Lab

Real-Time Product Analytics

Live metrics from my deployed Chrome Extensions. Data-driven development in action.

+12%

443

Total Active Users

Live

1.2M+

Data Points Processed

Avg

25%

User Retention

Global

12+

Countries Reached

User Growth Trajectory

Powered by GA4 & Firebase
Deployed Tools

Software Portfolio

Chrome Extensions built with JavaScript, DOM manipulation, and a passion for solving real problems.

Easy Copy Paste Text
5.0

Easy Copy Paste Text

Productivity utility solving clipboard friction. Store, organize, and instantly paste your frequently used text snippets.

108 Users (30d)
Install
LinkedIn Text Formatting
4.0

LinkedIn Text Formatting Assistant

DOM-manipulation tool that enhances social selling with bold, italic, and special formatting options.

13 Users (30d)
Install
AICV AI-Powered

AICV - Instant Tailored Resume Builder

AI-integrated content parser that generates tailored CV content from JSON data for job seekers.

103 Users (30d)
Install
Dialog Volume Booster Audio

Dialog Volume Booster

Audio processing utility for browser media. Boost dialog clarity and overall volume on any webpage.

10 Users (30d)
Install
Web Game

Goti - The Marble Game

Physics-based marble game built for Reddit Hackathon. Test your dexterity and precision.

Daily Challenges
Play Now
Certified Authority

Credentials & Expertise

Google-certified expertise across the full data and marketing stack.

Google Advanced Data Analytics

Professional Certificate via Coursera

Completed
Python Regression Analysis Machine Learning Capstone

AWS Generative AI

LLM Specialist

Building AI-powered automation solutions with large language models.

Google Analytics Certification

Jan 2026

GA4 configuration, data analysis, and conversion tracking.

Google Ads Search Certification

Jan 2026

Search campaign optimization and keyword strategy.

Google Ads Display Certification

Jan 2026

Display network targeting and creative optimization.

AI-Powered Shopping Ads

Jan 2026

Smart Shopping campaigns and Performance Max.

Campaign Manager 360

Jan 2026

Enterprise ad serving and cross-channel measurement.

Google Ads Creative

Jan 2026

Responsive ads, video creative, and asset optimization.

Google Ads Measurement

Jan 2026

Conversion tracking, attribution modeling, and analytics integration.

AI-Powered Performance Ads

Jan 2026

Performance Max and AI-driven bidding strategies.
Let's Connect

Ready to Engineer Your Growth?

Whether you need data-driven marketing, custom automation, or technical strategy — let's talk.

rosh.polekar@gmail.com Connect on LinkedIn